The Accelerator As A Source Of External Innovation + Startupbootcamp Targets Global Corporates 加速器提供外部创新资源 Startupbootcamp支持全球创业

The Accelerator As A Source Of External Innovation + Startupbootcamp Targets Global Corporates 加速器提供外部创新资源 Startupbootcamp支持全球创业

20-10月-2016 by Trevor Clawson

The “demo day” is often seen as the culmination of the accelerator experience. After three months or so of intense mentoring, the participating entrepreneurs assemble to pitch their super-charged business plans to a room of (hopefully) eager investors. And those who impress have an opportunity to raise enough cash to support the next phase of the growth journey.
“展示日”通常被视作加速器项目的高潮,届时将有众多投资人参加,而参与加速器项目的创业者在历经约三个月的集中辅导后,将有机会向投资人展示各自蓄势待发的创业计划。赢得投资人青睐的初创企业将获得足够开展下一阶段创业的资金支持。

But is it really all about the money? According to Andy Shannon, Head of Global at Startupbootcamp, it needn’t be. “We run demo days,” he says. “But we say that people shouldn’t attend primarily to raise funding. Our demo days are more of a celebration.但是,Startupbootcamp全球负责人安迪·沙农(Andy Shannon)称,这并不意味着“展示日”仅仅只和资金筹集有关。他说:“我们举办“展示日”更多的是为了庆祝,人们不应当以资金筹集为主要目的。”

Founded in 2010 in Copenhagen, Startupbootcamp styles itself as a “global family” of industry-themed accelerators. In practice, that means the organisations sets up accelerator programs focused on a specific sectors or technological discipline, ranging from “fintech” and “insurance tech” through to “digital health” and “the internet of things.”
Startupbootcamp于2010年在哥本哈根成立,是行业集中式初创企业加速器的全球化网络,针对特殊行业或技术领域推出了不同加速器项目,其中包括“金融科技”、“保险科技”、“互联网+大健康”、“物联网”等。

Access To Corporates
企业资源

As Shannon explains, the purpose of Startupbootcamp is not only to support young,tech-driven companies but also to allow major corporates to tap into sources of innovation and talent that would otherwise sit well outside their radar screen. “All our programmes involve about ten to fifteen corporate partnerships,” he says. “And that tends to be why people join our programmes – they want to gain access to corporate partners.”
沙农称,成立Startupbootcamp的目的不仅在于对年轻的技术型企业提供支持,同时还在于帮助大型企业挖掘自身资源以外的创新和人才资源。“我们所有的项目均包含了10%至15%的企业合作,”他说。“这也是初创企业愿意加入Startupbootcamp加速器项目的原因,因为他们希望借此获得企业合作伙伴资源。”

And from that perspective, demo day really isn’t about investment. Entrepreneurs who join the programme are probably much more keen on developing relationships that will ultimately enable them to sell products and services within a chosen industry or develop their offering under the umbrella of a large and well funded partner.
从这个角度来说,展示日实际上并不等于寻求投资。参与加速器项目的创业者可能更希望以此建立人际关系,最终在目标行业实现产品和服务销售,或在资金充足的合作伙伴保护下,进行产品研发。

As such, Shannon sees defines Startupbootcamp not so much as an accelerator but as a source of “external innovation.”
因此,沙农不仅将Startupbootcamp视为一个全球加速器,更将其界定为一个“外部创新”的资源网络。

Location, Location, Location
地点的重要性

So what does that offer to tech-driven startups?
那么,这又为技术驱动型初创企业带来了什么机遇?

Well, the first thing to be said is that the themes chosen by Startupbootcamp for its accelerator programs around the world are to a great extent defined and dictated by the requirements of corporate partners. As Shannon acknowledges, his organisation doesn’t set up accelerators unless there is clear demand from big businesses working in the sector.
首先要说的是,Startupbootcamp全球加速器项目的主题很大程度上是根据企业合作伙伴的要求确定的。正如沙农所说,Startupbootcamp只在行业大型企业有明确需求的时候才会发起加速器项目。

Location is also key. For instance, London has played host to programmes themed around “fintech” and “insurance tech” because of the strength of the financial service sector while Berlin and Miami have been among the locations chosen for digital health accelerators for similar reasons.
加速器项目的举办地同样很关键。例如,“金融科技”和“保险科技”等加速器项目之所以落户伦敦,是因为其在金融服务领域的优势,而柏林和迈阿密同为“互联网+大健康”加速器项目的举办城市,所考量的原因也类似。

Shannon stresses that these are international events. “Around 70% of the companies taking part in each accelerator come from outside the chosen locale,” he says. The benefit he adds is that participating businesses get to work in recognized hotspots for their discipline while also working with peers doing similar things but from very different ecosystems. Thus a “fintech” entrepreneur from London works alongside an innovative company from Africa.
沙农同时强调,加速器项目是全球性项目。他说:“参与加速器项目的初创企业中,有约70%来自主办地以外的国家和地区。”加速器项目的另一优势则是参与企业在接触世界公认热点领域的同时,可以与来自不同创业生态系统的同行建立起良好的合作关系。因此,来自伦敦的“金融科技”企业家能够和来自非洲的创新企业并肩合作。

Adding Up The Benefits
更多优势

With each programme lasting around three months, anyone seeking to join a Startupbootcamp cohort probably has to think carefully about the commitment associated with (perhaps) moving to a new locale for close to 100 days. Costs are covered by a 15,000 euro investment in return for a 6% equity stake, but Shannon stresses the importance of demonstrating the value of each programme.
由于各个加速器项目持续时间长达约三个月,所以Startupbootcamp项目申请人需要仔细考虑,作出亲赴加速器举办城市,参与加速器项目的承诺,这一时间持续大约100天。相应地,Startupbootcamp将为每个初创企业提供15,000欧元的资金支持,并获得其6%的股权。但沙农同时也强调了展示各个加速器项目价值的重要性。

As he sees it, the focus on specific industries, guarantees the quality of the mentoring, simply because all those offering support and advice will be from a relevant industry. And that mentoring, he says, feeds through to long-term partnerships.
在他看来,对特定行业的集中度确保了导师辅导的质量,原因很简单,因为提供支持和建议的合作伙伴和导师将全部来自相关领域。而这种辅导将延续到随后的长期合作中,他说道。

“I would say a programme has been successful when a company walks away with maybe three to five key advisers who will work with them in the future,” he says. “We are all about the mentoring and that is a key deliverable.” And with the right partner, the company may not have to go into a funding round.
“我想说,当初创企业离开时,如果有三到五位顾问将继续与其保持合作,那么这个加速器项目则是成功的,”他说。“加速器的核心内容是创业辅导,而这也是项目的关键成果。”如果有合适的合作伙伴,公司可能根本不需要进行资金筹集。

With 14 programmes running in Europe, Asia, the Americas, Shannon believes that Startupbootcamp’s model is solving a problem for some of the world’s biggest companies. “They often have immense problems working with innovation,” he says. Accelerators of this type, he believes builds a bridge between the innovation culture of startups and corporates who need to adapt to a world characterised by disruptive, tech-driven change.
目前,Startupbootcamp在欧洲、亚洲和美洲拥有14个创业加速器项目。沙农相信,Startupbootcamp模式正为世界上一些最大的公司解决企业难题。“他们往往被种种创业问题所困扰,”他说。在变化日新月异的今天,Startupbootcamp加速器为富于创新文化的初创企业和亟需适应技术所带来变革的企业间建立起了一座桥梁。

本人是英国商业记者,专门报道高速增长企业。

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